PR Series: Tips of the Trade – Accept that you will get rejected
As harsh as it may sound, the truth is that you will get rejected. No matter how stellar your pitches are, they won’t all garner results. It’s a fact. It’s just not going to happen for you every time. So suck it up, and accept that you will get rejected — even by those journalists and bloggers you happen build connections with before pitching. Sometimes what you and your clients have to say/share just isn’t a fit.
Thing is, you have to keep pitching despite the fact that you’re going to face rejection. Sounds kind of paradoxical, but if you don’t pitch, you’ll never the coverage you deserve. If you’re not going to sing your clients’ praises, who will? It is why they hired you, right? And if you’re a business owner doing it on your own, you have to take the same approach. Be bold! What’s the worst thing that can happen? Crickets? A big fat no? Who cares!
Rejection is hard, but it’s a part of a PR pro’s life. So get over and keep delivering those top notch pitches you know you’re capable of creating.