Marketing Trend: Thigh-high Temporary Tattoo Ads

Japanese are unafraid to walk away from conventional and get knee-deep into eyebrow raising activity. And I say that to those early adopters with the utmost affection; I used to live there 🙂

Japanese PR Firm, Absolute Territory, is capitalizing on what’s known in Japan as “zettai ryouiki” by commissioning ad space on thighs! Zettai ryouiki refers to the bare skin between the bottom of a girl’s skirt and her socks. Naturally, there’s a “proper” ratio of exposed skin, according to Project Haruhi – 4:1:2.5. Project Haruhi also hails this the most popular fetish yet.

Participation requirements include: over 18 years of age and at least 20 connections on social media networking sites. To give the ad wings, the temporary sticker must be worn for at least 8 hours and posted on numerous social networking sites. According to Yahoo!, “women can expect to earn between $13 and $128 for one day’s work.”

It’s hard to say whether or not this trend is more disturbing than when PR companies were paying people to put branded tattoos on their forehead, backside, or chest.  But it’s certainly the most creative (and uber sketchy!) way to reach leg men. Particularly since the trend plays off school girl uniforms – bare skin between knee socks and skirts – typically worn by underage girls. Major, MAJOR ick factor there!

And guess what? Interest is high! The thigh registry is upwards 1500 applicants at this point. Apparently, thighs aren’t a tough sell!

What do you make of this new trend? Is it inappropriate to brand your body parts for profit?


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