PR Series: Tips of the Trade – Do not forget about the holidays

If you are a PR pro or working your on PR, you have to be on top of every holiday that graces our calendar. Including the obscure ones. Why? Because you can undoubtedly relate it back the the brand you manage. Even the most unknown holidays/observances can garner coverage, so why not situate your client … Continue reading

Event Planner List Must-Haves – The Venue

If you plan events, we are talking any type of event, a good list can keep you out of a lot of trouble and save you a great deal of heartbreak. We all think we can bank everything we need to know in our all-powerful brains, but when situations get tricky and deadlines near the … Continue reading

PR Series: Tips of the Trade – Accept that you will get rejected

As harsh as it may sound, the truth is that you will get rejected. No matter how stellar your pitches are, they won’t all garner results. It’s a fact. It’s just not going to happen for you every time. So suck it up, and accept that you will get rejected — even by those journalists … Continue reading

Avoiding event planning faux pas

Planning an event ain’t easy! There are so many small details that have to fall into place in order to make an event go off without a hitch, no matter what the size. And even when all details are seemingly aligned, there’s usually still a hitch. Not trying to be a negative Nancy, but that’s … Continue reading

Uptown Girl: Modern Art Installations on Park Avenue

  By juxtaposing vibrantly colored geometric shapes against the muted New York City streets, the Art in the Park program is practically toying with your perception of reality. The colorful shapes appear to have been Photoshopped or superimposed onto Park Avenue. Miami-based Venezuelan artist, Rafael Barrios, painted the sculptures with an acrylic that has a … Continue reading

PR Series: Tips of the Trade – Build media connections

Relationships are a key component of public relations success. Having a connection with the right person makes public relations efforts so much easier. The media professionals you’re targeting on behalf of your clients or company are bombarded (inundated or whatever word you can come up with that means overloaded) with emails. Their inboxes are so … Continue reading

Model Monday: Lakshmi Menon

Lakshmi is striking, no? Her chiseled bone structure makes her the perfect candidate to embrace the thick, structured eyebrows that are raging this season. Couple that with her ethnically androgynous look (she’s Indian, but could probably pass for Middle Eastern and maybe even East African) and there you have it. An international sensation! In spite of her … Continue reading

Flawless Friday: Red Lips for Independence Day

We brought Model Monday back with a vengeance, so now it’s time to get Flawless Friday back into the thick of things. Today we’re talking a flawless set of red lips for 4th of July. Perfect fit, right? Hues of red abound, and when it comes to selecting a color for the lips, there’s no … Continue reading

The Other Larrieux, Sky Larrieux

One of the reasons why I LOVE NYC in the summertime is Summerstage. Free concerts in the park? I’m there every time. Last Sunday was a real treat because Groove Theory was apart of the line up. I was beyond pumped about them performing and extra ready to get my groove on. Of course their … Continue reading

PR Series: Tips of the Trade – Edit with an eagle eye

We readily and openly admit that editing is not fun. After you’ve drained every ounce of creativity you have crafting a blog post or a snazzy little pitch, editing is the last thing you want to do. You want to click that dazzling publish or send button more than anything. We definitely know the feeling … Continue reading