Brands are doing some good…via social

Seeing that someone with ten times your Twitter follower base RTs you feels good, doesn’t it? You don’t have to lie — we know that feeling. The one where you start doing that little dance you only do when no one is looking. Yeah…that one! 🙂 OK. Enough embarrassment. Back to the important stuff. Brands … Continue reading

Define your social media voice

Everything you read about social media tells you that if you’re not on the scene, you’re not embracing the way of the world. Social is how people communicate, and by not being a part of that collective voice, you’re doing your brand a disservice. If you’ve heard it, you’re listening, and that’s the first step. … Continue reading