PR Series: Tips of the Trade – Do not forget about the holidays

If you are a PR pro or working your on PR, you have to be on top of every holiday that graces our calendar. Including the obscure ones. Why? Because you can undoubtedly relate it back the the brand you manage. Even the most unknown holidays/observances can garner coverage, so why not situate your client … Continue reading

PR Series: Tips of the Trade – Accept that you will get rejected

As harsh as it may sound, the truth is that you will get rejected. No matter how stellar your pitches are, they won’t all garner results. It’s a fact. It’s just not going to happen for you every time. So suck it up, and accept that you will get rejected — even by those journalists … Continue reading

PR Series: Tips of the Trade – Read, Read, Read

If you work in public relations and aren’t constantly reading, there’s something wrong with your scenario. Of course there’s client work, meetings, networking, administrative duties and things of that nature. You do have to run a business. However, reading and public relations go together like white on rice. Like two peas in a pod. Like … Continue reading