PR Series: Tips of the Trade – Accept that you will get rejected

As harsh as it may sound, the truth is that you will get rejected. No matter how stellar your pitches are, they won’t all garner results. It’s a fact. It’s just not going to happen for you every time. So suck it up, and accept that you will get rejected — even by those journalists … Continue reading

PR Series: Tips of the Trade – Write like a journalist

Don’t want to crush any hearts, but dropping a load of marketing speak on that editor you’ve been dying to connect your client with, will not get you that feature story. You can pretty it up as much as you want to, but a marketing brochure masked as a press release is not going to … Continue reading